Speaking of breast cancer awareness; I recently bought Cashmere bathroom tissue and was pleased to discover that a portion of the cost was going directly to the Canadian Breast Cancer Foundation. I looked more into their involvement and discovered that they host an annual fashion show fundraiser and numerous on-line contests all linking to breast cancer support. I honestly find this admirable that companies that have the financial and marketing resources actually use it for a good causes. If you're interested in learning about this visit cashmere.ca. There's a ton of good info and different ways you can get involved. Does anyone know of other companies that are doing similar things?